.. It comes a time in every person life when they are given a chance at greatness. For the Boston Massachusetts rapper Avenue, his shot was given to him on May 30, 1988. Born to world renowned piano player gave Avenue a step above the rest. In his early childhood years Avenue was seen in commercials and movies, which made him destine for success. When he was in Middle School, Avenue began crafting his skill of rapping. He was in talent shows, constant rap battles, and poetry slams. Avenue has a style that is a mixture of the East coast and Midwest, which he got from spending most his teen years in St. Louis and Chicago. Now Avenue is more focused than ever, He says, “Music is my passion, and I plan to take the world by storm”. Music is his main comfort and the Boston native plans to bring timeless music to your ears. Avenue crafty imagination and creative word play will catapult his rhythms to a whole new level. So brace yourself for the next face of hip hop because he plans to take you for a long ride.

Emcee/Producer

On the Day of December 31 early 80’s, Lebo was born in Cook County Hospital. He was then brought to 4947 s Fedeal Robert Taylor Projects As a teenager life went on, and little did he know how things would go downhill. At the age of 13, the young teenager went to his first jail the audee home. here is where he started facing the harsh realities of life.Here now lies a rapper name Lebo Da Great with an extreme lyrical gift.

Substance, sub’ stas; noun. Essence; that of which things consists; the most important part; material of a certain kind

DAT BIZNESS, the name speaks for itself. Raised on the South Eastside of Chicago in the Germano Millgate apartments he has expressed an undying passion for his “hood”. Music has always “boiled” in his blood; he started playing the saxophone at the age of 11. After conquering the the intuitive stages of instrumentation, he began blessing the microphone at the age of 13, and not long after that he polished rhymes, delivery, and razor sharp punchlines and became a monster lyrically at 21, and now you have Dat Bizness.

ILL GORDON, best known for his rough delivery and clever metaphors, he has taken pride in lyrical prowess and always expressed creativity over gimmicks. Born and raised on the south side of Chicago, ILL was musically inclined since the age of 3 when he commenced to play the drums. Labeled as a late bloomer amongst his peers, ILL didn’t start to focus on rap until the age of 18. Out of the trenches, he became known for his fierce raps and keen punchlines.

In 2007, ILL GORDON and DAT BIZNESS rigorously worked on music together and couldn’t neglect the undeniable chemistry they shared. The more songs they completed together the more their chemistry became stronger and noticeable to anyone who heard their material. After so many features on each others projects the level on inevitability to make this an official hip hop duo was undeniable.

In 2008 they made the union official and became SUBSTANCE. They hit the ground running releasing their first mix tape “Raw Substance” Hosted by Dj Shaun T. During this time they developed buzz worthy notoriety through performances through out the Midwest at venues such as The Abbey (Chicago), B.B. Kings (Nashville,Tn), Adrianna’s (Chicago), African Festival of Arts(Chicago), Shadow Lounge (Pittsburgh, Pa) etc.They also received the award of best local hip hop group at the “Midwest Rappers Ball” at the Regal Theater. By 2010, they established a respectable following and then released the now critically acclaimed mixtape “Substance Muzik”. This mixtape received placements on influential blogsites such as Kevinnottingham.com, Chicagonow.com. They also completed three videos off of “Substance Muzik”, “All I Need” , “Cufflinks”, and “Fresh out the Oven” which all can be found on youtube.On July 23rd 2011, they released their “Substance Abuse” mixtape, which is the final installment of their “Substance Series” mixtapes. Its has received placements on influential sites such as Chicityhiphop.net, illisoulife.com, fakeshoredrive.com and Gowherehiphop.com. This mixtape has features and production from Add-2, Gemstones, Thaione Davis, All Purpose Beatz and Reg Vador. They have also completed their first three videos off of “Substance Abuse”, “Str8 Coasting”, “Bravo” and “Barz of Opera” which all can be found on youtube. During this time Substance continued to perform locally and regionally at venues such as “The Mayne Stage” (1st and only Hip Hop group to do so) (Chicago), “The Brass Rail” (Peoria, Illinois), “Cause Sound bar” (Minneapolis, MN), etc. Riding off the success of the “Substance Series” mixtapes, Substance developed a organic momentum that led into 2012. March 2012 Substance received a placement to perform at the Red Gorilla/SXSW festival in Austin, Texas, Invited to attend Rhymesayers “Soundset Festival”, and first performance at the ‘A3C Festival”! (Kevinnottigham Underground Express Stage) Substance also released their fourth mixtape “Contra Mixtape” on August 1st 2012. It has received over 3000 downloads within the first two months of release. They have also released two videos off of their “Contra Mixtape”, “Go In” directed by Tyfotos and “Streets Says So” feat Vic Spencer directed by Deka Derse. Coming into 2013, Substance plan on releasing their debut album “No Grey Area” produced by All Purpose Beatz as well as pursuing the first touring opportunity.

Substance is a breath of fresh air that promotes creativity and good lyrics but most importantly good music. “Upcoming Chicago duo Substance is creating an impressive buzz and making a name for themselves with their hardcore/gritty beats and candid bars. Known for their shrill delivery and striking live show, Substance is one of the latest artists hailing form the windy city that is taking it back to the basics, which will bring you just what their name says—–Substance!”