Before “Asleep in the Bread Aisle” dropped on 4/20, there wasn’t much to base an opinion on besides a catchy party song and the first white boy rendition of a Gangsta Grillz tape, “The Greenhouse Effect” hosted by DJ Don Cannon himself.

I was living in Atlanta for a year under the support of Scooter Braun, Steve Rifkind and a couple of best friends. Ditching school prematurely and “seeing what happens” in ATL was a fool proof plan. I had been rapping in my basement on Matlack St as a elementry education major at West Chester University. I felt fairly confident in the change of scenery. With the help of kiniesology major, Tom “Boyder” Boyd, and social skills major with a minor in “chill-daggie,” Brian “Brain” Bangley, and Sweet Potato Kang DJ Wreckineyez we set out to change the world.

Once there I would stay up late, hang with hot moms and make a few rap songs. Amongst a few parties and bike rides to Kroger, I penned a few tunes that led to a platinum-single in “I Love College,” collaborations w Cee-lo Green, Busta Rhymes and a whole collection of fond memories.

One thing led to the next and I found myself on a country wide tour with fellow sensations Kid Cudi and B.o.B conveniently named “The Great Hangover.” Boston, New York, Dallas, Los Angeles….London, Ireland, Amsterdam! I had had my first taste of “the life” and I did not want to go back.

It never felt right going at this alone. And it never will. I’m excited to bring you all along on this journey through Asherrothmusic.com. The foundation will be the same feel good tunes that got me here and the rest will comprise of the stories, friends and family I make along the way. Be well. Peace. Love.

As a teenager, Jesse, heavily influenced by his parents’ vast record collection, began to fuse rock, punk, soul, and funk with the hip-hop of his generation. “My parents musical tastes really shaped mine. My first cassette was Led Zeppelin and my second was Sam Cooke.”

Soon, Jesse began deejaying prep school parties around Manhattan largely filling his crates with his parents’ records. He laughs, “I was the only sixteen-year old deejay in the City playing Buddy Holly and Lauryn Hill.” Downtown crowds, however, quickly gravitated to his eclectic sets and by the time the young deejay graduated from high school he was a staple behind the velvet ropes inside New York’s most exclusive nightclubs.

Jesse’s encyclopedic knowledge of music and remarkable skill have since taken him around the globe spinning private parties for celebrities including Jay-Z, Heidi Klum, Russell Simmons, and Spike Lee. Jesse has become a favorite of the fashion and art worlds playing high-profile events for Alexander Wang, Giorgio Armani, Calvin Klein, Vivienne Westwood, Donna Karan, Diesel, GQ, and Kaws. Of his choice to hire Jesse to deejay his Milan Fashion Week runway show, Tom Ford said Jesse’s “musical taste reminds me of my childhood.”

Between celebrity and corporate events, Jesse deejays at the most recognizable nightclubs in the world including Liv (Miami), 1OAK (Las Vegas), MIXX (Atlantic City), VIP Room (Paris), and Chinawhite (London). An emerging producer, Jesse’s official remixes of The Knocks, Peter Bjorn & John, and Brandon Flowers have become blog favorites.

Jesse’s 2012 is off to a rapid start. His debut single, “Daddy Cool”, released on Big Beat / Atlantic Records spent weeks on Beatport House chart. He is featured in a starring role in Todd Phillips’ blockbuster film Project X. In February, Jesse, Machine Gun Kelly, and Pusha T went on an eleven-city, Vice Magazine-sponsored tour to promote the film. This spring, Jesse and nightlife photographer will tour together crashing the ten best college parties in America.

Jesse has modeled for Marc Jacobs, Uniqlo, and Converse. He has been featured in Vanity Fair, GQ, Us Weekly, In Touch, W, The Hollywood Reporter, and The New York Post.

Jesse Boykins III has a timeless sound. He shares a point of view that crosses all genres, generations and cultures. Every note and each word in all his recorded works, to his live performance is skillfully crafted evoking emotions that can move any listener across the world to examine and acknowledge those feelings within themselves.

Chicago’s very own Trifecta of Mic Wreckers, the Second City Citizens, have not slept much in 2011. Since voltroning in 2010, the alternative hip hop trio has toured relentlessly in the Midwest—playing notable shows with Macklemore & Ryan Lewis, C Rayz Walz of Def Jux, Mac Miller, Blueprint, CunninLynguists, Mac Lethal and many others. Emcees Rich Jones, Swords the Ronin and Troy Boy have released a combined 5 projects—filled to the snapback brim with fun storytelling, clever lyrics and twenty-something sight and sounds—headlined by the compilation album Spliff Notes. With a project with renowned producer Tony Baines (Supertrap) on the horizon, SCC is ready to spread their love for hip hop and energetic live performances to the masses—in the Second City and beyond.