The arc of August Premier’s career perfectly depicts life and the peaks and valleys associated with our finite time spent together. AP started out emotionally driven and wildly ambitious with their debut indie release, “Balloons…Everything’s Okay”. Through unguided dedication, AP eventually climbed the industry ladder and secured a spot on the quasi-major Fueled By Ramen Records. The move eventually led to their sophomore release “Fireworks and Alcohol”, which was an incredibly polished but somewhat hollow milestone that was tarnished by an anticlimactic conclusion to their arduous journey to popularity. The similarities between life and the goals we strive for are never more evident then at this very moment in AP’s experience. That’s because what we all eventually learn is that the celebration should never be about reaching the pinnacle of your career or the apex of your life. The joy should be discovered in the journey to get to the summit. As is the rule of thumb, what goes up must come down. The ensuing descent and subsequent valley led to the disbanding of AP. Throughout the better part of the next decade the various members established several side projects, which led to an increase in maturity, musical skill and most of all, life experience. As is the way with life, there was a slow and steady climb back up the proverbial mountain. Now instead of the haphazard attempt to ascend to the top of the musical game. AP has resurfaced with the intention of concentrating on maintaining a slow and steady ascent while staying focused on the path that is most important. The path of contentedness with the idea that they will enjoy the moment more than the climax. Because as we’ll all slowly come to realize with time and experience, life’s about friends, family and the support of those around us. Not the places our success takes us. It doesn’t matter why AP fell from their lofty perch, but what I do know is you can’t be happy without experiencing what the miserable side of life has to offer.

A wise man once told us “Just stay together, and continue to write the best music you can—great things will happen.” What followed were arguably the most trying 7 years in the history of the music industry, but somehow it never felt like that to us. Needless to say, we followed his advice, and he was right…

Throughout our career, we made 2 albums with Tooth & Nail Records—a cool label out of Seattle that spawned a lot of bands we grew up listening to—and another 2 albums since going independent. We also stumbled upon fun outlets to explore our silly brand of humor, like youtube, where we’ve racked up over 11 million views on our videos.

Once we even got nominated for a Grammy, and saw a single go to number 1 at CHR Radio. Lately, we’ve forged some relationships that we’re really proud of, like an ever-growing friendship with a show called Ninjago, which LEGO produced. The show took on a life of it’s own, and now brings our band name in front of a ba-jillion cool kiddos who might never have heard of us before.

In 2012, we wrote a song that was adopted as the WGN official theme song for The Chicago Cubs, our favorite home team, as well as theme songs for NFL’s Broncos, Bucaneers and Panthers.

We’re so happy and proud that we listened to that man’s advice. Thank you, the listener, for giving us something to sing about!